Ana Liffey Launches New Brand and Website to Better Support Communities Across Ireland
June 2026 — Ana Liffey is proud to unveil a new brand identity and website designed to better reflect the organisation's work, values and growing reach across Ireland.
“This new brand and website better reflect who Ana Liffey is today and the communities we serve across Ireland. They will help more people find support, understand our services and connect with us at a time when they need it most. We are proud to have created a platform that reflects our values of dignity, compassion and practical support”.
— Dawn Russel, CEO Ana Liffey
Ana Liffey Launches New Brand and Website to Better Support Communities Across Ireland
Ana Liffey is proud to unveil a new brand identity and website designed to better reflect the organisation's work, values and growing reach across Ireland.
For more than four decades, Ana Liffey has supported people affected by substance use, homelessness, social exclusion and related challenges. As the organisation has evolved, so too has the need for a digital platform that makes it easier for people to access support, learn about services, and connect with the organisation.
The new website has been designed around a simple goal: helping people find the information, services and support they need as quickly and easily as possible.
Visitors can now access clearer service information, dedicated regional service pages, practical support resources, overdose information, reports and publications, media resources, volunteering opportunities, vacancies and a new online donation platform that will help support Ana Liffey's work into the future.
The project also introduces a refreshed visual identity that reflects Ana Liffey's longstanding commitment to dignity, compassion, evidence-based practice and meeting people where they are. The new brand uses a warmer, more human visual language while maintaining the recognisable orange that has become closely associated with the organisation over many years.
A key part of the project was ensuring that the website reflects the real people behind Ana Liffey's work. New photography throughout the website showcases staff, services, locations and communities connected to the organisation, helping to tell a more authentic story about the work taking place every day across Ireland.
The new platform has also been developed with accessibility and future growth in mind, including multilingual functionality that will help Ana Liffey communicate more effectively with the increasingly diverse communities it serves.
The project was delivered in partnership with Urban Brand Creative and supported through their Teach Ruadh Foundation, which provides matched creative support to charities and community organisations. This support helps organisations strengthen their visibility, improve access to services and create a stronger foundation for future growth.
While the new logo and website represent a significant milestone, they are ultimately tools to support a much bigger mission.
"Through the support of the Teach Ruadh Foundation and Urban Brand Creative, we have created a brand and website that better reflects who we are today and where we are going as an organisation."
— Dawn Russell, CEO, Ana Liffey
Ana Liffey remains committed to walking alongside people with dignity, respect and practical support — helping individuals, families and communities move from harm to hope.
We invite you to explore the new website, learn more about our work and discover the many ways you can access support, get involved or support our mission.
For media enquiries, please contact:
Dawn Russell
CEO
Dawn.russell@aldp.ie
085 752 5704
www.aldp.ie
